3 Must-Have Analytics Tools For Instagram's New Feed Algorithm

To follow-up with our recent blog on the importance of Instagram as marketing tool, we've gathered some vital information on the new Instagram algorithm to keep your levels of engagement from falling.

In a nutshell, the new Instagram algorithm will greatly affect what users see in their Instagram feeds by prioritising posts based on user interest. It is thus essential that your business and marketing strategy evolve with these changes - and with the right analytics tools, you can find this information and use the new algorithm to your benefit.

Why You Need Instagram Analytics Tools

Analytics tools measure the engagement on your posts, giving you vital insights on the content your followers enjoy the most. In regards to the new Instagram algorithm, the info gained from these tools allows you to design the most interesting posts for your audience, ranking you higher on user feeds and maximizing your account’s visibility.

Although Instagram does not have its own analytics features, the following three tools can help you track and evaluate the success of your content and overall marketing efforts on Instagram:

1. Simply Measured

Simply Measured consolidates the most relevant data from your Instagram account into beautifully designed reports, as you can see in the above example. Easy visualisation of key info saves you time and creates actionable insights on what kind of posts will promote the highest levels of user engagement.

You can get one free user report on any Instagram account in exchange for following the company on Twitter. This report provides an in-depth analysis of the past two months, including your top post, top filters, and the best days and hours for engagement.

1. Iconosquare

Iconosquare is user friendly and generates your entire feed in an appealing gallery-style mode. With a quick glance, you can predict the optimum timing of posts, and keep track of your follows and unfollows, allowing you to better understand and mesh with your target audiences.

Iconosquare offers a 7-day free trial, during which you can access the analytics information to see if the tool is right for your needs.

1. Sprout Social

Sprout Social allows you to manage multiple Instagram accounts on one platform and simplifies engagement by placing all comments on one page, making it quick and easy for you to reply. Also, its handy hashtag tracking monitor allows you to post the most popular and relevant captions for valuable engagement opportunities.

Sprout Social offers a 30-day free trial. You can also take advantage of their free webinars and social media knowledge bases, worth their weight in gold.

Final Thoughts

Social analytics is the foundation for every informed decision throughout the social marketing process. Whether you’re a big or small company, if you’re investing time, money, and effort into social media, than you should use social media analytics to see the whole picture and witness the fruits of your labor. This is especially important when it comes to gaining visibility with the new plans for the new Instagram algorithm, set to be enacted in the coming days.